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Friday, Dec 12, 2025

Liat Mordechay Hertanu - Pioneering Personal Productivity with 24me

Liat Mordechay Hertanu - Pioneering Personal Productivity with 24me

Liat Mordechay Hertanu, with her unwavering dedication and vision, has not only changed the landscape of personal productivity apps but also stands as a testament to the transformative power of women in tech. Her story is an embodiment of innovation, resilience, and the pursuit of a vision to make everyday life simpler for everyone.

In the dynamic and fast-paced realm of tech innovation, few stories shine as brightly as that of Liat Mordechay Hertanu. As the co-founder of 24me, a personal productivity app that has garnered global acclaim, Hertanu is not just revolutionizing how we manage our daily lives but also carving a significant path for women in technology. Her journey, rooted in Israel's flourishing startup culture, serves as an inspiring narrative of vision, resilience, and trailblazing leadership.

Liat Mordechay Hertanu’s story begins in the vibrant land of Israel, a country renowned for its ingenuity and tech-savvy spirit. From a young age, Hertanu was imbued with a sense of purpose and innovation, nurtured by a supportive family and a rigorous educational background. Her academic pursuits laid a solid foundation, equipping her with the knowledge and skills necessary for her future endeavors in the tech world.

Identifying a pressing need in the modern landscape of personal and professional task management, Liat Mordechay Hertanu envisioned a unified solution. She noted the challenges inherent in juggling multiple tasks, and with a keen eye for innovation, she saw the potential for a smart personal assistant that would simplify daily life. Partnering with her husband, Gilad Hertanu, she embarked on creating 24me, a groundbreaking application that blends tasks, notes, personal accounts, and artificial intelligence to create a seamless user experience.

24me swiftly distinguished itself from the plethora of productivity tools on the market. Hertanu's vision transcended mere functionality; she sought to craft an app that integrated deeply with users’ lives, anticipating needs and automating mundane tasks through the power of AI. This unique approach resonated with users worldwide, propelling 24me to the forefront of personal productivity solutions and earning it prestigious accolades, including repeated recognition on the App Store.

However, the journey was not without its challenges. From securing initial funding to achieving market penetration, the early days of 24me were fraught with hurdles. Yet, Hertanu's tenacity and unwavering belief in her vision fueled the app’s growth. Celebrating key milestones, the success of 24me is a testament to her ability to turn challenges into stepping stones, ultimately culminating in a product that boasts exponential growth and glowing user testimonials.

Beyond her contributions to personal productivity, Liat Mordechay Hertanu is a formidable advocate for women in tech. Navigating a predominantly male-dominated landscape, she has emerged as a beacon of empowerment, leveraging her platform to foster greater inclusion. Through mentoring, workshops, and speaking engagements, Hertanu is dedicated to uplifting other women, inspiring a new generation of female tech leaders to break through barriers.

Hertanu's influence extends far beyond 24me. As a thought leader in the tech ecosystem, she shares her insights on future tech trends through guest columns and public appearances. Her commitment to philanthropy and community engagement highlights her belief in giving back, with efforts spanning local initiatives and global causes.

Behind the scenes, Liat Mordechay Hertanu balances a vibrant personal life with her professional pursuits. Passionate about maintaining a healthy work-life balance, she draws inspiration from various role models and philosophical beliefs that have shaped her journey. These inspirations fuel her drive to continuously innovate and impact the tech industry positively.

Looking ahead, Hertanu’s vision for the future of 24me includes exciting feature enhancements and potential expansions that promise to keep users engaged and productive. More broadly, she aspires to see a tech industry that not only embraces but champions women's roles, pushing the boundaries of personal productivity far beyond current horizons.

In Liat Mordechay Hertanu, the world sees an exemplary figure of innovation and leadership. Her dedication to transforming everyday life through technology, coupled with her advocacy for inclusivity, positions her as a key driver in Israel's success as a startup nation and a global inspiration in the tech community.

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