Israeli Tech Godmothers

Top Israeli women in tech
Friday, Dec 12, 2025

Maya Gura - The Visionary Behind Missbeez

Maya Gura's odyssey, from her initial steps in the tech world to her monumental success with Missbeez, paints a picture of dedication, innovative thinking, and a deep commitment to creating solutions that resonate with real-world needs. As she continues to shape the tech landscape, Maya's journey remains an influential narrative for aspiring entrepreneurs, especially women aiming to make their mark in the industry.

In a sun-dappled Tel Aviv café, the conversation buzzes with excitement, much like the tech hub that pulses around it. At its heart is Maya Gura, a figure who epitomizes the vibrant spirit of Israel’s startup culture. Maya, the co-founder of Missbeez, has carved out a niche not just within the spectrum of on-demand services but as a harbinger of change for numerous professional women across the globe. Her story is one of perseverance, ingenuity, and a ceaseless commitment to amplifying voices that often go unheard in the tech world.

Maya's journey began under the warm Mediterranean skies of Israel, a nation celebrated for its innovative prowess. It was here that the seeds of her entrepreneurial mindset were sown. Her academic pursuits laid a robust foundation, powering not just her career but her vision for what the future could hold. It wasn’t long before Maya's latent entrepreneurial spark was set ablaze.

Her first major foray into the entrepreneurial landscape was The Gifts Project, a platform for group-gifting, which would later capture the eyes of e-commerce behemoth eBay. The acquisition by eBay put Maya on the map, but this was just the beginning of a larger narrative.

The true turning point came with the birth of Missbeez. It started with Maya recognizing a pressing issue: the challenges faced by professional women who constantly juggle multiple responsibilities. She envisioned an all-encompassing solution that would serve as a bridge between professionals offering beauty and lifestyle services and consumers seeking convenience right at their doorsteps. Thus, Missbeez was born—a revolutionary on-demand platform.

But beyond being a digital connector, Missbeez blossomed into a platform that empowered professional women. It provided countless women the opportunity to scale their businesses, achieve financial independence, and beautifully balance their personal and professional lives. Under Maya’s stewardship, Missbeez expanded beyond Israel's borders, attracting a global audience that resonated with its mission.

Maya's leadership style is imbued with a people-centric ethos. She’s always prioritized the needs of service providers, ensuring they reap substantial financial and personal rewards from the platform. Maya's belief in iterative innovation—a dynamic approach to business—ensures that Missbeez evolves continuously, adapting to feedback and shifting market dynamics.

Her prolific impact hasn’t gone unnoticed. Under her guidance, Missbeez has garnered numerous accolades, standing out as a testament to the power of innovative solutions in the on-demand service industry. Maya herself has emerged as a bellwether for women in tech, shattering preconceived ceilings and inspiring legions of aspiring female entrepreneurs.

Yet, Maya’s influence extends far beyond Missbeez. She’s a revered mentor, dedicating precious time to guide budding entrepreneurs with insights drawn from her vast reservoir of experience. Her voice echoes through countless panels, seminars, and tech forums, where she shares her journey, ideas, and foresights.

Looking ahead, Maya’s ambitions show no signs of slowing. She has her eyes set on future projects, constantly exploring how to integrate sustainability into tech solutions for a positive societal impact. Her envisioned evolution for Missbeez promises not just growth but a thoughtful integration of values that mirror her commitment to making a real difference.

Maya Gura’s odyssey from her early days in Israel to her monumental achievements with Missbeez is a story steeped in dedication, innovative thinking, and an unyielding drive to craft real-world solutions. As she continues to mold the tech landscape, her journey strikes a chord with countless entrepreneurs, particularly women aspiring to leave their indelible mark on the industry. Her tale is not just a personal success story, but a compelling chapter in the saga of Israel's rise as a startup nation.

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